Stefania Alfieri is Account Manager at Sidecar Eventi, not to mention being Sales Manager for the international Burlesque & Entertainment agency Voodoo De Luxe. She graduated in 1999 in Fashion Design & Management at the Academy of Fine Arts of Brera in Milan and received a further Fashion diploma from the European Fashion School of Milan.

Sidecar Eventi
creates pop-up stores, communications campaigns and tours. Stefania provides consultancy, and seeks out and plans personalised and temporary retail spaces that appear suddenly and draw in the public by means of experience marketing strategies.

Sidecar was the first company to bring the phenomenon of the temporary shop to Italy, way back in 2006. Powered by the creativity, energy and closely-knit nature of our team, we can develop and manage your communications, promotional and sales campaigns in Milan and across the country. We are convinced that pop-up stores can be a resource for all brands seeking to experiment, and a perfect solution for launching and testing new products, clearing stock and special offers, acquiring new customers and supporting promotional campaigns and events.

As a result of the experience we have acquired over the years, in addition to pop-up stores we offer a wide range of services: from conception to management, from supervision to operational assistance in pop-up stores and tours, and historic partnerships in retail sectors that are pertinent to our locations. Our locations are all in areas of high commercial and cultural value, with proven high visibility and footfall of visitors and potential customers.

Location scouting
Here at Sidecar we have access to a huge number of locations, all in city centre areas.  We are also able to seek out new locations, tailored to your requirements and making use of our economies of scale in order to achieve good value for money.

Fixtures & fittings/installations
We can provide all the fixtures and fittings needed for your pop-up stores and events, such as exhibition facilities, cabinets, chairs, tables, carpets.  We can also provide additional lighting, monitors, projectors, internet terminals, signboards, graphics and scenography effects.

Commercial and temporary tour planning and development
We plan, develop and manage all your display, pop-up store and event requirements; in addition we can manage press conferences, catering, “happy hour” events, DJ sets, book presentations, tastings, cookery classes, DIY lessons, competitions, mini concerts, photo shoots, castings, testimonials, jugglers, society games, etc.


We can help you define an advertising campaign using the Free Press; Newspapers; Magazines; Guerrilla marketing; Tram and Buses; Radio ads; Signage; Mailing lists; Web Sites; Blogs; Flyers.


Among other brands, Sidecar Eventi has worked with: Aemkey, Aquafresh, Colgate, Crodino, De Dietrich, Durex, eBay, Ferrero, FOX Life, Freddy, Givenchy, Kia, Levis, Miss Sixty, Opel, Pirelli, Police, RCR Crystal Experience, Renault, Saeco, Siemens, Spalding, Sunsilk, Veet, Vodafone.